Fox Sports is going to put up ads in its sports coverage to help it better manage its own.
The company’s Vice President of Sports Content Matt McDonough spoke with reporters at the company’s spring meetings on Wednesday.
“I’m very excited about the opportunity to bring more attention to our content and the way we present it,” McDonoh said.
Fox Sports Insider, the network’s news and opinion channel, has already been working to make its content more interactive and more relevant to a broader audience.
The program has been the focus of an advertiser buyout, but the channel’s chief content officer, Jim McBride, says the team is still trying to figure out the best way to monetize that.
McBride said there are still a number of key aspects of the channel that need to be addressed.
Fox Sports will likely continue to do more original programming, including new series, but it will also focus more on the sports content that it produces.
For the next couple of years, McDonogh said the company will continue to invest in its content.
The new ad platform is just the start, he said.
“We want to be able to give more value to our viewers and give them the ability to share their experiences,” McBride said.